There’s no denying that, in its long and prominent history, the fashion industry has more often than not represented one standard of beauty. From runways to advertising, brands in days past have typically veered towards models of a typical age, size, and culture/ethnicity – but we all know the world is a much richer tapestry.
In recent years, the industry has been doing more to champion diversity, and many have said the past season has been the most diverse yet in terms of race, age, gender, and size. And brands such as Leem, a homegrown brand from the Middle East, are leading the way in inclusivity, producing collections that don't dictate the boundaries or protocols of dressing but rather provide the tools and aesthetic to style your look the way you want. And Leem is not alone, from Opening Ceremony to Versace to Vivienne Westwood, labels around the world have become a more welcoming place for models of all ethnic backgrounds, sizes, and gender identifications—but there are still plenty of improvements to be made.
With this in mind, Leem has taken the helm in regards to modest fashion, but with no boundaries! The pieces, for example, the black chain dress, can be worn off the shoulder for those who simply want a little more coverage in regards to length and fit but do not cover for cultural or religious reasons or it can be worn pulled up with a sweater neckline for those looking to dress with modesty at the forefront of the clothing choices.
Today, the Leem aesthetic has gone to a whole new stylish place, turning the heads of a young generation of cosmopolitan, social media-savvy consumers by its inclusive aesthetic but with no preconceived notions. It is time to be inclusive of all!