Fendi's Free Strokes

The Italian firm is launching a new capsule collection in collaboration with the English artist and illustrator, Sam Cox, also known as Mr. Doodle.
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Known for his free style of illustration, his unique features and pronounced lines are the creative soul of Sam Cox, who has transformed spaces and objects to new graphic horizons. In this capsule collection, his never-ending creative sequence scribbles the design characters that connect with all the drawings giving life to the spectacular black and white Doodle pattern along with touches of the brand's iconic yellow.

The delivery presents the Peekaboo Iconic bag for in white calf leather, with external silk-screen printing of the Cox lines in black, touches of yellow and red together with a Mini Peekaboo Iconic in red nappa leather with internal silk-screen printing with doodles. The essential Nano Baguette in white calfskin with screen-printed doodles and a yellow Fendi logo. On the other hand, the ready-to-wear collection revolutionizes in denim shorts with embroidery on the pocket, a white regular knit shirt with doodle-print screen printing, silk screen printed trousers with red trim, a white hooded sweatshirt with doodles on the front completed with leather biker shoes.


The men's collection is predominantly black with touches of scribbles in whispered prints that give a unique visual accent. A reversible nylon coat throughout the doodled print and full black starts it, followed by a black cotton blazer with doodle details on the front pocket, black printed trousers followed by shorts with doodle patch on the back. The leather items feature the Peekaboo Xlite Fit in white canvas with scribbled screen printing and black Cuoio Roma profiles, interior pocket in red and gold hardware. A more sporty black backpack in nylon and printed leather with gold trims, red leather details and scribbles printed on pockets and inside pockets. Completing with a flat black leather bag with scribbles printed highlighting the yellow logo of the brand.

The pre-launch of the capsule collection will be available from July 24th, 2020 on the brand's website, and then it will be available from the end of July in Fendi boutiques that have reopened their doors after the quarantine due to covid-19.

FENDI and Mr Doodle Capsule Collection

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