Gucci reproduces the journey of Prêt-à-Porter for Fall 2019

Through the lens of Glen Luchford, Gucci brings us through the various stages of Prêt-à-Porter to life, from the making in the atelier to fittings and runways.
Reading time 1 minutes

Gucci has once again teamed up with photographer Glen Luchford for its Fall/Winter 2019 campaign, titled #GucciPrêtÀPorter

Taking us from the atelier to runway and news-stand, the idea of Prêt-à-Porter (ready-to-wear) becomes the protagonist of the campaign, whilst the wearers play the roles as narrators, taking us behind the scenes of the wondrous making of ready-to-wear.

1564652052196471 gu636 fw19 campaign layouts dps 300dpi 51
1564652052724389 gu636 fw19 campaign layouts dps 300dpi 45

The dynamic campaign pictures from #GucciPrêtÀPorter ignites the glorious chronicle of fashion that spans decades, dating all the way back to the 50s, of which now evolves into a contemporary edit through the vision of Alessandro Michele for Gucci.

#GucciPrêtÀPorter also features a series of press cover replicas that evoke the curation of the olden days, where the apparels and the details take the centre stage instead of stars and personalities.

1564652053211509 gu636 fw19 campaign layouts sp 300dpi 1
1564652053551848 gu636 fw19 campaign layouts sp 300dpi 10

Swipe the gallery to take a look at Gucci Fall Winter 2019 campaign #GucciPrêtÀPorter. 


To find out more about Gucci Fall Winter 2019 campaign #GucciPrêtÀPorter, visit

related posts

Recommended posts for you