Fashion

H&M releases it's first images from the H&M X Moschino collection

The Swedish fashion giant reveals a sneak peek of it's latest haute hook up. Mark your diaries for November 8...
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November simply wouldn't be November without an exciting high-fashion collaboration from H&M to look forward to. With everyone from Karl Lagerfeld, Erdem, Balmain, Isabel Marant and Stella McCartney to Anna Dello Russo and Marni making up the alumni, this year's meeting of fashion minds is generating ridiculous excitement amongst fashionistas across the globe. And, as ever, with just weeks until the collection launches, the Swedish fashion megabrand has turned up the heat on the anticipation of it's latest partnership, by releasing images from its highly-anticipated H&M X Moschino line, due to arrive in stores next month.

With Gigi Hadid fronting the campaign, the first snaps show the model wearing a bodycon leather-look dress and knee-high boots from the collection, topped off with lashings of gold chains and a logo-emblazoned bag. The second shot features Rianne Von Rompaey, Yasmin Wijnaldum, Stella Maxwell, Soo Joo Park and Imaan Hammam, whose outfits, awash with silver sequins and gold lamé, offer a masterclass in metallic sartorial splendour.

Designed by Moschino’s creative director Jeremy Scott, a close friend of Gigi, the collection is said to be inspired by a 1950s haute couture show, championing flashy accessories and statement prints.

Shot by legendary fashion photographer Steven Meisel, the two snaps offer a sneak peak at the collection which, if anything like H&M's previous collaborations, will sell out in a matter of hours when it goes on sale.

While the retailer has yet to reveal every piece included in the collection, Jeremy tells British Vogue that the clothes will take a sportswear-meets-evening aesthetic, with pieces including cropped puffa jackets, hockey jerseys and parka dresses. And the American designer has revealed that partnering with the high street retailer is about offering his clothes to a wider range of people.

"I am so excited about Moschino [tv] H&M," he said when the partnership was announced. 

My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do."

The collection launches in stores and online on 8 November. Which is 30 days away. We're just not sure if we can wait that long...

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