Back for another collaboration with Uniqlo, Jonathan Anderson through his eponymous label JW Anderson, this time around, takes us on a tour across the London town—from its bustling local market to the quaint neighbourhood in the heart of Notting Hill.
The A Day in London-themed collection is set to bring an air of freshness to the subdued months ahead as it rejuvenates quintessential British classics with the designer’s signature style that includes patchwork and asymmetric designs.
How does the new collection differ from your previous ones?
Last season was about the British countryside. For this collection, we looked at adapting the codes of JW Anderson and British heritage into a collection that works equally as well for life in the city. The clothes in this season’s collection are really designed for an autumn day and the design is inspired by a weekend day out in London. Comfortable but still chic. Warm.
You’ve done numerous collaborations in the past, what draws you to engage with other creatives?
I think collaborations are interesting because it's about changing your point of view and working with new teams. With Uniqlo, it's always interesting to see how we can translate the codes of JW Anderson into their LifeWear concept. It's challenging sometimes but in the end I think that inspires creativity.
Do you have a favourite piece from the collection?
I’m really excited about the two-tone cashmere jumpers. It’s something we did ages ago at JW Anderson and it's exciting to see them back again in the collaboration.
What does A (perfect) Day in London look like to you?
Lots of coffee is essential to a good day. And I like to be busy. I kind of had this fantasy during the lockdown in London of being able to visit all the museums and galleries when they were empty so I guess that would be my ideal day.