Fashion

Introducing: DAILY PAPER SS20 Collection

For the SS20 season, Daily Paper builds upon the theme of Afrofuturism first introduced in FW19, imagining how a future society severed from Earth uses cultural heritage and nostalgia to build the foundations of a new world.
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Daily Paper SS20 Collection | Photographer: Gabrielle Kannemeyer | Courtesy of Daily Paper, Amsterdam

The collection explores the evolution of the collective consciousness of this civilization, and the stages experienced as they come to terms with their identities as members of a completely novel social group, as not just international nomads but interplanetary ones.

Initially, nostalgia is the predominant mental state of the newly displaced Earth diaspora. More than just a sentimental longing or an emotional connection to their past, reconnecting with their heritage allows the interplanetary colonists to reinvent their future.
The collective identity shifts from that of being interplanetary nomads, to that of being a founding member of a colony, society enters a transition period. In the pursuit of balance, calmness and stability, the modern day settlers place more importance on the investigation of the ‘self’. Seeking to awaken the third eye and evolve their consciousness, people make pilgrimages to so-called life coaches and mental health experts elevating them to the same status as the religious leaders, mystics, witches and shamans of our past.
 As the formation of the new world enters its final stages, futuristic innovations like artificial intelligence and algorithmic learning become the key drivers of society. With these advanced technologies, augmented reality reaches such a level where the physical world is no longer distinct from the virtual. 

From Zebra Prints to Faux Leather

The collection introduces new silhouettes that are themselves subversive spins on existing styles. Tailoring is exaggerated in both form and colour, taking the form of slouchy or cropped suiting in vivid neons, rich purples or soft pastels. Exotic leathers native to Africa are referenced heavily, executed as a faux leather mackintosh complete with crocodile print embossment, or as the key seasonal animal print – zebra – which is found on an array of items including tracksuits, denim and jackets. Established workwear silhouettes become canvases for experimentation, with stonewashed denims presented in saturated neon colourways or intricate jacquard knits. 

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Daily Paper SS20 Collection | Photographer: Gabrielle Kannemeyer | Courtesy of Daily Paper, Amsterdam

Contemporary Female Dressing

Daily Paper also presents their vision for the future of womenswear, with their depiction of contemporary female dressing consisting of new athletic and tailoring silhouettes. Their largest and most diverse women’s line to-date has expanded to include swimsuits and bikinis, female suiting with cropped blazers, and body con sportswear alongside Daily Paper typical unisex offerings.

 

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Daily Paper SS20 Collection | Photographer: Gabrielle Kannemeyer | Courtesy of Daily Paper, Amsterdam

With Africa being the cradle of civilization, the campaign saw a return back to the native Ghana as a natural jump-off point to charter the evolution of our interplanetary collective. Shot in various locations in Ghana, the production continues their approach of championing local talent featuring Deto Black – a key figure in Nigeria’s burgeoning Alté music scene – and Ghanaian models.

Daily Paper SS20 Collection | Photographer: Gabrielle Kannemeyer | Courtesy of Daily Paper, Amsterdam

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