Several years have passed since a young Kanye West worked as a shop assistant in a Chicago Gap shop. Since then, over the years the figure of Kanye, as we all call him, has become a disruptive force for music, footwear, fashion, architecture and much more. The relationship between West and Gap becomes the starting point when the visionary creative and cultural icon becomes disruptive. The Gap YEEZY line is expected to appear in the Gap and Gap.com stores in 2021.
"We are excited to welcome Kanye to the Gap family as a creative visionary, building on the aesthetics and success of its YEEZY brand and jointly defining a commercial partnership of higher level," said Mark Breitbard, Global Head of Gap Brand.
To date, the key pieces of the Gap YEEZY style are unknown, but we are ready to bet that the milk and beige colors will be the main shades. Will Kim and Kanye be the models of the campaign? What about little North West? Everything is still cloaked in mystery, but the countdown has started.