Fashion

Karl Lagerfeld launches debut collaboration with Puma

Set an alarm for October 18 - or be very annoyed with yourself indeed
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Heads up, sneaker fans. Legendary fashion designer and all-round style icon Karl Lagerfeld has collaborated with Puma on a capsule collection for men and women, launching globally this month.

Marking 50 years since their iconic sneaker’s first launch, Puma’s “Suede 50” program throughout 2018 culminates in the highly-anticipated release of the Karl Lagerfeld X Puma collection on October 19, three days after the 50th anniversary of the original Suede Classic release.

Originally invited to design a Karl Lagerfeld iteration of the classic Suede sneaker for the anniversary celebration, the partnership soon developed into the creation of a complete 13-piece capsule. Bringing together two iconic brands, each with their own unique aesthetic, the result is a chic, contemporary fusion of Karl Lagerfeld’s signature design aesthetic and Puma’s sporty, street style classics.

Featuring two unisex suede sneakers inspired by Karl’s iconic signature aesthetic – a tuxedo jacket, high white collar, tie and sunglasses - the shoes blend Karl’s timeless look with contemporary street style, and feature either a playful KARL graphic or removable sunglasses detail.

The women’s offering includes a tuxedo-inspired T7 track jacket with matching pants and a T7 jumpsuit, both of which are stylish plays on Puma’s iconic track jacket with 7mm stripes, a track top, and a cropped tee. Meanwhile, the men’s collection features a slim-fit hoodie and matching sweat pants, plus a logo tee. A backpack, a shoulder bag and a baseball cap featuring custom Karl Lagerfeld X Puma branding completes the collection

The Karl Lagerfeld X Puma collection will be available for pre-sale at karl.com and puma.com on October 18th, and worldwide on October 19, at Karl Lagerfeld and Puma retail stores, online at Karl.com and puma.com, and via curated retailers and concept stores.

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