Karl Lagerfeld launches debut collaboration with Puma

Set an alarm for October 18 - or be very annoyed with yourself indeed
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Heads up, sneaker fans. Legendary fashion designer and all-round style icon Karl Lagerfeld has collaborated with Puma on a capsule collection for men and women, launching globally this month.

Marking 50 years since their iconic sneaker’s first launch, Puma’s “Suede 50” program throughout 2018 culminates in the highly-anticipated release of the Karl Lagerfeld X Puma collection on October 19, three days after the 50th anniversary of the original Suede Classic release.

Originally invited to design a Karl Lagerfeld iteration of the classic Suede sneaker for the anniversary celebration, the partnership soon developed into the creation of a complete 13-piece capsule. Bringing together two iconic brands, each with their own unique aesthetic, the result is a chic, contemporary fusion of Karl Lagerfeld’s signature design aesthetic and Puma’s sporty, street style classics.

Featuring two unisex suede sneakers inspired by Karl’s iconic signature aesthetic – a tuxedo jacket, high white collar, tie and sunglasses - the shoes blend Karl’s timeless look with contemporary street style, and feature either a playful KARL graphic or removable sunglasses detail.

The women’s offering includes a tuxedo-inspired T7 track jacket with matching pants and a T7 jumpsuit, both of which are stylish plays on Puma’s iconic track jacket with 7mm stripes, a track top, and a cropped tee. Meanwhile, the men’s collection features a slim-fit hoodie and matching sweat pants, plus a logo tee. A backpack, a shoulder bag and a baseball cap featuring custom Karl Lagerfeld X Puma branding completes the collection

The Karl Lagerfeld X Puma collection will be available for pre-sale at and on October 18th, and worldwide on October 19, at Karl Lagerfeld and Puma retail stores, online at and, and via curated retailers and concept stores.

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