Described as a "future classic", Salvatore Ferragamo's all-new Boxyz bag is the answer to all your handbag needs. Ambitiously seeking to create the ideal bag for today's women, creative director Paul Andrews sought out the women around him and asked them what they cared most about in a bag. The answers boiled down to key concepts: privacy, convenience, strength, beauty and boldness.
The Boxyz bag ticks all the boxes. Each bag has its own one-of-a-kind lock and key, making each bag completely secure. The bag opens up to two roomy compartments: one securely zipped, the other unzipped for convenience. It also stands out with its handle, clasp closure, and key fob in the shape of Salvatore Ferragamo's iconic Gancini. Most of all, the bag is built to last, made with sophisticated materials at the skilled hands of the brand's artisans.
To drive home the message that the Boxyz bag really is for all women, the brand has unveiled a diverse campaign featuring models Aaliyah Hydes, Lina Zhang and Maye Musk, who are all of different races and ages. This is definitely not the first time the brand has made it a point to be inclusive. Their Autumn/Winter 2018 collection introduced 'A Patchwork of Characters', a campaign likewise involving individuals of different backgrounds and races. Ferragamo's new models for this campaign are described as an addition to this patchwork as well.
The Boxyz bag is available in 10 different colours and 4 textures (calf, tweed, ostrich and lizard.) It also comes in 3 sizes, and features both a handle and a detachable shoulder strap.
Check out some pictures of the Boxyz bag below: