Fashion

Levi's Celebrates Hello Kitty with a 45th Anniversary Collection

The Japanese feline began festivities with custom wine, and now she needs an outfit to match.
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Levi's

It’s a hot Hello Kitty summer, everybody. Following Sanrio's release of an exclusive wine assortment featuring the iconic character earlier this month (if you missed it, check out our 1200-word recap on the matter), the Japanese production company has unveiled a charmingly nostalgic streetwear collection. In collaboration with Levi’s, the line celebrates Kitty in all ways possible, and the result is an adorable work of art that's available for purchase starting today. Just like the vino, the Levi's x Hello Kitty line ultimately came to be because the famous feline has a 45th anniversary to celebrate. And wow, is it adorable.

“Hello Kitty x Levi’s? I think we’re going to need another word for cute,” said Jonathan Cheung, SVP of Design Innovation at Levi’s, of the range. 

The capsule contains t-shirts, tops, hoodies, and denim pieces with the ubiquitous red-bowed Kitty making an appearance on each piece. Signature Hello Kitty motifs pop out across the range, while custom red back patches and embossed rivets highlight Levi’s classic style. Oversized white overalls plastered in Hello Kitty print and a denim jacket featuring a beautifully embroidered logo make this celebratory collaboration stand out from the rest.

“Hello Kitty and Levi’s are both global lifestyle brands with an impact on culture and fashion,” said Jill Koch, SVP of Sales and Business Development at Sanrio, Inc, in a statement with Levi’s. “Our limited-edition collection offers a super cute twist on [Levi's] classics.  We are excited to partner with Levi’s on this coveted collaboration and to celebrate Hello Kitty’s 45th Anniversary in style.”

The cute, commemorative Levi’s x Hello Kitty collection is available on Levis.com, on Sanrio.com, and in select Levi’s stores. Celebrate the legendary Japanese Kitty’s legacy with a piece from this capsule and sport that red bow in style.

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