Fashion

Looking for the Secret Formula

Santoni presents a film about its origin and showcases the SS2021 Origini Mens & Womens Collection
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SANTONI ORIGINI SS21 | Photo: Andy Massaccesi

Santoni presents a film about its origins and the continuous beauty research that distinguishes the brand in all its expressions.
 

We are in the Marche region, near Corridonia, the hometown of the company and the Santoni family. Four young people begin their search for the secret formula of Santoni’s unique and inimitable color. They start from the Eneide room in Palazzo Buonaccorsi, a marvel of Italian art, and then move on to the winding hills of the Marche region. The four young people’s journey is a metaphor for a journey through Santoni’s universe of values: the family, represented by Giuseppe Santoni himself and by his father Andrea, the company’s founder; the authenticity of the Marche region, a land of soft landscapes and gentle hills fading towards the blue Adriatic Sea, cradle of knowledge in every field since the Renaissance; the culture of making, represented by the craftsmanship capable of creating the unmistakable Santoni colors among which the iconic Orange stands out; the tireless research and realization of Beauty, understood as a result but also as a way of doing things.

Santoni creates beauty thanks to the passionate hands of its craftsmen, and the new SS21 men’s collection is once again a pure expression of Italian artistry.

Colour is the soul of Santoni, from the creative thinking to the final product. Through the perfection of its icons, Santoni introduces an artistic play of nuances inspired by the beauty of its land, Le Marche region, in the heart of Italy. Nerofumo, Lava, Valadier, Notturno, Adriatico, Sirolo, Terra Bruciata, Burro Olivo, Quercia, Urbino, Arancio Santoni are some of the shades that create an emotional visual narration of Santoni’s territory.

For men, lightness and sophistication are the essence of the proposal that conveys a sense of effortless and relaxed attitude, conceived for the contemporary man who is looking for objects that are distinctive in an open air environment as well as perfect for the city. The casual collection is inspired by soft and sophisticated hues and materials and offers a wide selection of leisure styles, together with a proposal of colorful and sporty trainers. TRAMA is the modern highlight of Santoni’s distinctive craftsmanship: an intertwined motif created on calfskin, that reminds the texture of the alligator leather, giving a sophisticated tri-dimensional effect to the product. Modern shape and unique research mark a neat contemporary evolution of the formal.

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SANTONI ORIGINI SS21 | Photo: Andy Massaccesi

For women, fine craftsmanship and a subtle study of the palette are at the center of the collection that, through a delicate play of details, create sophisticated and modern motives on sling-backs, loafers, sandals and sneakers, proposed in soft pastel colors, with vivid accents of color.

For the SS 2021 season, Santoni presents GALLERIA.01, a Capsule Collection designed by Andrea Renieri. GALLERIA.01 is the result of an open dialogue between designer and maison, a discourse that explores new territories and elevates the exquisitely feminine soul of the Santoni Woman even further. The collection speaks the language of femininity: elegance, sophistication and eternal beauty, successfully defining a cultured and contemporary Santoni Woman. Inspired by the Italian Renaissance, the capsule collection takes its reference from art and architecture and explores these key aspects in a current context. The experimentation of different volumes and different heights, thanks to Santoni’s skillful mastery and handmade craftsmanship, effectively articulates all shades of a woman’s identity, far from every convention or cliché. Drappo, Chiostro, Nodi are the amazing stories that bring to life the inspiration in a modern perspective.

The softness of nappa leather, through the accomplished hands of Santoni artisans, creates volumes, shapes, knots and details, that convey pure beauty and elegance to all the designs, while the design of the heel gives a sculptural dimension to the object. Contemporary nuances exalt the beauty and pureness of the design: Burro, Nerofumo, Morro, Calendula, Oro, Urbino.

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SANTONI ORIGINI SS21 | Photo: Andy Massaccesi

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