Nobody excels at turning an everyday object into a longed-after luxury better than Louis Vuitton. With thousand-dollar dumbbells, playing cards, and a Jenga set (excuse us, Monogram Tower) already among the ranks of its not-so-ordinary offerings, the French house has just unveiled its latest splurge-worthy commodity: high-fashion headgear, dubbed the LV Shield.
Part of the Maison’s Cruise 2021 collection, the hyper-luxe face shield features an elasticated strap that wraps around your head and a clear plastic visor, both of which are adorned with the iconic LV Monogram, held together by gilded studs stamped with the house logo. Working double duty, the photochromatic visor can be flipped up to transform into a cap, which blocks out UV rays via transition lens technology that reacts to different light conditions. Slated for release at the end of October, the LV Shield will reportedly retail for USD 961 (approximately SGD 1,308).
If you’re planning on snapping up a piece for yourself, it’s important to remember that wearing a face mask when out and about is still mandatory, save for specific situations and groups of people. You can wear the LV Shield over a mask for additional protection, though, and of course, for the fashion credentials as well.
Louis Vuitton isn’t the only major marque proposing a chic take on PPE, either (although it is the first to come up with a face shield). A few weeks ago, Burberry made headlines when it announced the launch of its own face masks, complete with the Vintage check pattern in beige and blue colourways. Crafted from revalued fabric and enhanced with Particle Filtration Efficiency thanks to the antimicrobial technology HeiQ Viroblock, the British label’s masks not only help to keep you and others safe, but also assists communities in need, as 20 per cent of sales go to the Burberry Foundation COVID-19 Community Fund.
And that’s just the tip of the iceberg. Heritage houses and rising brands alike have tossed their hats (or masks) into the ring, with certain styles even rivalling It bags and shoes as status signifiers. According to the latest Lyst Index, the demand for designer face masks increased by 441 per cent in the second quarter of 2020 — topping the list in popularity are the versions by Marine Serre and Off-White, which have been spotted on Angelina Jolie, Rita Ora, and the like.