Fashion

Moomin Mania

Childhood throwback alert! Celeb-loved luxury British bag brand Strathberry launches limited edition Moomin collection
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L’Officiel loves an unexpected fashion collaboration. But the mash-up between one of Megan Markle’s favourite accessory brands and arguably one of the most recognised artists in popular culture was definitely one we didn’t see coming.

British bag brand Strathberry has launched an exclusive Moomin capsule collection that brings the illustrations of Finnish artist and author Tove Jansson to life on classic Strathberry designs, which look set to become a must-have collector’s item for fashion afficionados across the globe.

Born of a shared appreciation of the beauty of natural harmony and simplicity, Strathberry founders, Leeanne and Guy Hundleby were inspired by the parallels between Tove Jansson’s Nordic-inspired Moominvalley and Strathberry’s native Scottish homeland, coupled with Tove’s forward thinking and innovative approach to her art

Utilising imagery which depicts the playfulness integral to the Moomin characters, the collection exudes energy and vibrancy and will instil a nostalgia in those whose childhoods were narrated by tales from the Moomin Valley.

“Over the years, my aunt’s Moomin adventures and beautiful illustrations have given pleasure to a great many people as have Strathberry’s wonderful designs” explained Moomins Creative Director and Tove’s niece, Sophia Jansson. “The combination of Moomin and Strathberry seems fitting, as both brands tell a lovely story of traditional handicraft coupled with playful innovation with great attention to detail.”

The collection, which effortlessly hints to Scandinavian minimalistic aesthetic, Moomintroll and his friends are portrayed perching and jumping over the brand’s signature bar on both the East/ West  and Mini Crescent shapes. Jansson’s unique illustrations are printed on the bags combining Strathberry’s elegance and attention to detail to the spirit and originality of the Moomins.

The East/West and Mini Crescent styles will be available in three colourways and three exclusive Bi-Colour combinations. The range also includes an exquisite selection of small leather goods such as round coin purses, leather charms and pouches. This limited-edition line will launch worldwide across all brand’s websites, including the newly launched Japanese site.

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See more of the collection at strathberry.com

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