My Kind of Sandro launches in the MENA region

The Parisian label is back, with a bold SS20 campaign
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The My Kind of Sandro campaign has officially launched, with Simona Kust and Leon Dame as the faces of its Spring-Summer 2020 collection. For the new campaign, the world-renowned photographer Drew Vickers has produced a series of black and white Pop Art style images.

The new campaign, which is part of the global SS20 launch for the brand, features sun-faded retro seascapes with a whimsical Pop Art design. Simultaneously creating a sense of nostalgia, fun and the free-spirit of the French fashion house. 

“The pictures mark the beginning of a season where attitude will take centre-stage, redefining what it means to be a Sandro man or a Sandro woman. The Sandro woman is feminine and elegant, endowed with a winning blend of natural beauty and charisma. The Sandro man is more mysterious but no less passionate than his female alter ego when it comes to avant-garde fashion,” said a spokesperson for Sandro. 

Photographer: Drew Vickers

Models: Simona Kust and Leon Dame

Art direction: Atelier Franck Durand

Check out the incredible new collection in the gallery below. For  more information, visit


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