The My Kind of Sandro campaign has officially launched, with Simona Kust and Leon Dame as the faces of its Spring-Summer 2020 collection. For the new campaign, the world-renowned photographer Drew Vickers has produced a series of black and white Pop Art style images.
The new campaign, which is part of the global SS20 launch for the brand, features sun-faded retro seascapes with a whimsical Pop Art design. Simultaneously creating a sense of nostalgia, fun and the free-spirit of the French fashion house.
“The pictures mark the beginning of a season where attitude will take centre-stage, redefining what it means to be a Sandro man or a Sandro woman. The Sandro woman is feminine and elegant, endowed with a winning blend of natural beauty and charisma. The Sandro man is more mysterious but no less passionate than his female alter ego when it comes to avant-garde fashion,” said a spokesperson for Sandro.
Photographer: Drew Vickers
Models: Simona Kust and Leon Dame
Art direction: Atelier Franck Durand
Check out the incredible new collection in the gallery below. For more information, visit Sandro.com