Net-A-Porter is the pioneer of luxury retailers, and today the global website celebrates 20 years of success. Offering the ultimate curation of fashion from the most coveted designer brands including Gucci, Jacquemus and The Row, we celebrate this two-decade mark and reflect on its impressive evolution.
Now best known for their perfectly packaged, beribboned boxes housing your swoon-worthy latest purchase, the website originally went live in 2000 and immediately shifted the way consumers viewed the luxury retail market. A year later in 2001, Net-A-Porter shipped their first international orders, emerging officially as a global marketplace. After establishing credibility, power brands like Marc Jacobs, Miu Miu and Michael Kors joined the site. From launching Mr. Porter in 2011, it’s men's website, to Net Sustain in 2019, a platform that highlights brands upholding specific standards of sustainability, the retail powerhouse started out as a small team with digital ambition. Intertwining technology and luxury, the known website now accommodates more than 4.3 million customers.
As the retailer continued to see rapid expansion, it seemed only appropriate to develop an editorial vertical, otherwise known as PORTER. The magazine now creates digital content catering to the same demographic that avidly shops on the Net-A-Porter website. Over the past 20 years, Net-A-Porter calculated that they have sold enough shoes to stretch from London to Milan 3 times, enough lipsticks to scale the tallest building in Hong Kong 75 times and enough Gucci GG belts to circle the island of Manhattan. If this doesn't prove the immense cult following that Net-A-Porter has, we're not sure what does.