Fashion

Nicolas Ghesquière Presents: Louis Vuitton Pre-Fall 2020

For the new Prefall 2020 collection, Nicolas Ghesquière and Louis Vuitton have invited 23 international talents from different countries and universes to represent the collection. The concept of the pictures is inspired by book covers and retro movies posters, each muse becoming the protagonists of these posters.
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Léa Seydoux for Nicolas Ghesquière Presents

Fashion is a novel. And the Pre-Fall 2020 collection embarks on a narrative journey where the garments tell their own tales. These characters from our wardrobe set the scene for our days, our moods, our lives. This meeting of periods, stylistic movements and anachronistic combinations brings to life a rich cast of costumes. In such a ‘wearable library’, each outfit writes its own chapter made up of romantic monologues. Peculiar dialogues between stylistic rebellion and fine craftsmanship. An account of sportswear’s encounter withtailoring. Taking the cultural references even further, Louis Vuitton has adorned one of the collection’s t-shirts with the original cover from William Peter Blatty’s 1971cult science-fiction novel The Exorcist.

To illustrate this collection – a term that works just as well with fashion as it does with literature or on the big screen – the House’s muses proudly take to book covers or film posters as protagonists, fitting perfectly into Louis Vuitton’s history and brilliantly embracing the role of adventurer.

LÉA SEYDOUX / SOPHIE TURNER / ANGELICA ROSS / STACY MARTIN / KELSEY ASBILLE / DOONA BAE / CHLOË GRACE MORETZ / ALICIA VIKANDER / LAURA HARRIER / EMMA ROBERTS / ZHONG CHUXI / YAYA / NOÉMIE MERLANT / DEEPIKA PADUKONE / WOODKID / RINKO KIKUCHI / CODY FERN / JENNIFER CONNELLY / BILLIE LOURD / JADEN SMITH / GUGU MBATHA-RAW / ROBYN / SAMARA WEAVING are the protagonists in this ‘wearable library’.

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