It was essentially love at first sight for fashion cognoscenti in the audience when the GG Marmont made its debut on Gucci’s Fall/Winter 2016 runway. By now a true house icon, the covetable accessory has infiltrated the wardrobes of style arbiters around the world, including famous names such as Kendall Jenner, Hailey Bieber, Harry Styles, Ni Ni, Elle Fanning, and Nana Ouyang. And its runaway success shows no signs of slowing down, at least if the recent GG Marmont release is anything to go by.
This Pre-Fall 2020, Alessandro Michele reimagines the distinctive design in a rainbow of pastel shades, delivering a generous dose of Gucci-style optimism and levity at a time when we need such mirth the most. Instantly recognisable for its chevron quilting, saddle-shaped front flap, and vintage Double G hardware (with both letters facing forward), the shoulder bag is rendered in soft matelassé leather in taffy pink, baby blue, buttermilk yellow, and pistachio green, as well as a polychromatic version with candy cane stripes.
Alongside the shoulder bag, the Pre-Fall 2020 collection also includes the pastel makeover of a mini top-handle bag, a mini drawstring bucket bag, a chain wallet, and a small camera bag in similar sugary hues, matched with palladium-tone hardware. No one will judge if you decide to get them all.
The GG Marmont collection is now available on gucci.com, and you can enjoy complimentary delivery islandwide with any purchase. The luxury house has also launched a remote client shopping service on its website, where you will be able to contact client advisors via WhatsApp or phone call for assistance.