Rami Al Ali writes a new chapter in its brand story, launching Rami Al Ali White. More than a just a collection, Rami Al Ali White is a concept fueled by real demand and a desire to change the status quo in fashion. Instilling new vision into the brand’s ethos, this move reinforces the brand’s commitment to produce forward-thinking fashion that prioritizes longevity and condemns overproduction. This new line, which consists of 17 inspiring looks, is an annual edition of ready-to-wear evening and bridal designs. Revered for its timeless but modern style, ripe with decadent embroidery and over-the-top grandeur, Rami Al Ali’s new range isn’t bound by trends, rather a classic medley of considered pieces. Bearing all the hallmarks of a signature Rami Al Ali design, each look illustrates detailed handwork and offers elegant silhouettes with a contemporary twist.
The new line presents a montage of the houses greatest hits, embracing popular silhouettes found within the maison’s prêt-à-porter archive. This first ready-to-wear season will be a medley demi-couture pieces in romantic, chic, playful and delicate styles to suit every woman. From understated off-the-shoulder dresses and bold, asymmetrical designs to traditional silhouettes with intricate embroidery – every design had been carefully considered.
The collection is not without detail, from a floor-sweeping gown with intricate lace overlay and iridescent sequins to a sleek, hand-embellished satin dress with a dramatic cape; the collection bears the markings of skilled couturier. Accompanying the ready-to-wear line is a collection of accessories including matching headpieces and delicate veils. Rami Al Ali White is designed for the modern woman who appreciates luxury, but recognizes that even the smallest detail can make an unforgettable and lasting impact.
“The decision to launch Rami Al Ali White was one that was made some time ago and felt like a natural next step for the brand. However, in light of the recent global pandemic, the launch date for the collection was accelerated. This extension of the Rami Al Ali brand, is one that I am very excited to share with our customers.”
- Rami Al Ali, Founder and Creative Director