Fashion

Russian Fashion Council Presents: Global Talents Digital

DAY 2
Reading time 29 minutes

Be.Li.Ve. & Klubb Visuals (Russia / France)

We start off the day with a special virtual presentation - a collaboration between the Russian brand Be.Li.Ve. - which specializes in unisex streetwear - and the French / Australian collective Klubb Visuals Virtual Models, which provides the virtual runway for the collection.

3D models Candice and Bambi showcased Be.Li.Ve.’s new offering - the Fall/Winter 2020 collection, titled “Concrete Jungle”.

Continuing on the themes of her first collection, “Peaceful Revolution”, which was devoted to looking inwards, designer Vita Belinskaya now turns to the outside.

This collection is a reflection upon the person and the environment, where each is faced with a choice: reflect or adapt.

The dominating motifs, as in the previous Be.Li.Ve. collection, are oversize and unisex garments. The overstated layering of many pieces underlines the main theme of the collection, emphatically placing city prints and decorative details on the fabric.

Denim is the main material of the collection, emphasizing the clarity of the silhouettes, while knitwear softens and wraps the virtual model’s bodies. The use of mesh fabric allowed the designer to play with color and texture. The designer also made use of sewing production byproducts, as well as recycled plastic packaging.

The yellow security vests, also recycled, were seen in the collection as a symbol of Parisian history, recycled into a new fabric.

The main colors of the collection are the colors of the concrete jungles, black and shimmery gray, complemented by splashes of neon lights and printed with signboards and skyscrapers. Collection's looks were digitized by graphic designer The Digital Mary.

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GLOBAL TALENTS DIGITAL Be.Li.Ve & Klubb Visuals

Svoboda Ravenstvo Bratstvo (France)

The France-based Svoboda Ravenstvo Bratstvo by Alexan Didjirian, launched in 2017, prides itself in its specially-crafted knitted sportswear. The main goal of the brand was always the creation of simple and recognizable looks in its solo work as well as in collaboration with various artists.

“Our second collection was inspired by retro fighting video games: Street Fighter, Tekken 3. I loved playing them when I was younger, and in me the new collection evokes nostalgic memories. I wanted to convey the vivid brashness of the game universe, to express them in knitted casualwear. It seems to me that today a little old-fashioned fun will not hurt anyone.

By using a simple video lookbook of a couple having fun in the middle of Paris, Didjirian showed off his looks in the best of ways - simple, cozy and practical, these oversize knit creations, printed with bright, but not overstated, graphic prints and logos seemed right at home in the big city. Clean lines and well-picked colors - buttery yellows, snowy whites and deep blue hues were predominant in this new take on a streetwear collection.

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GLOBAL TALENTS DIGITAL Svoboda Ravenstvo Bratstvo

BEINUNISON

BEINUNISON - the brainchild of Lena Shadrina - creates minimalistic designs for streetwear fans. Her approach to design allowed her to concentrate on comfort and versatility.

Urban minimalism seemed to be the course for today, as BEINUNISON continued the motifs already imprinted in the DNA of this young Russian brand. The restrained aesthetics of streetwear, the minimalist design, the keen eye for detailing. The collection is based on basic garments that are ideal for everyday use: bomber jackets, sweatshirts, hoodies, jacquard jumpers, t-shirts, shirts and dresses. The colors used by the team are as neutral as possible: they are based on shades of gray, cream and khaki. Diluting this base palette are splashes of dusty pink. The brand’s logo, with its own ideology, has become the main visual accent this season. On the jacquard knitwear garments, it is inscribed within a graphic fragment of a map of Berlin. On the sweatshirts it is masterfully embroidered by hand. And on the shirts it appears in the form of chevrons, with an embroidered logo embedded in plastic pockets of the garments. The video for the collection continues the idea embodied in the brand name - "to be in tune, first of all, with yourself". It doesn’t matter how old you are, what nationality you are, who you work in, what country you live in and what language you speak - all people are different, but they share a common goal. Ultimately, it is the same for everyone - to live in harmony with ourselves, and therefore with the world around us. Collection's looks were digitized by graphic designer Viktoria Kobelkova.

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GLOBAL TALENTS DIGITAL BEINUNISON

Alexey Severin x Serah Reikka «Infinite Scroll» (Italy / France)

This art collaboration between the artist Alexey Severin and the first French virtual model and actress Serah Reikka came about from a rumination on fashion as an ongoing, endless stream of successive shapes and colors.

It has always been this way, but today, when our technology-filled life is becoming faster and faster, and mobile devices have become our main windows into the world, it seems that trends are replacing each other as quickly as we scroll through a social network feed.

In this work, we viewers “scroll through” designs, patterns and cultural references from different historical periods, while the body of the virtual model acts as a blank canvas for the looks.

The video itself can also serve as an example of virtual production, since the virtual model of Serah Reikka was not added to the material shot in advance during post-production; instead, it was transferred directly into the place of filming using augmented reality technology and shot in real time, while she walked the streets of the Italian city of Udine.

GLOBAL TALENTS DIGITAL Alexey Severin x Serah Reikka «Infinite Scroll»

ANNAISS YUCRA x Ivaany (Peru)

Peruvian designer Annaiss Yucra is part of a new generation of Peruvian fashion industry mavens that encourage creativity through mutual collaboration. Annaiss has received many awards around the world for her collections and social work in Peru. Her brand is identified as a cross between color and heritage. Its purpose is to convey the cultural code of her country through clothing.

Ivaany is the first black virtual influencer to combine French, Brazilian and Creole cultural traditions. She collaborated with several designers from the UK, and last year became the face of the magazine.

Her main sources of inspiration are Normani, Beyonce, Michelle Obama, Anne Hathaway and Naomi Campbell. Ivaany's dream is to become an example for young people and a muse for digital artists.

In this new collection, brand designer Annaiss Yucra continues to look for ways to radically change the fashion world in accordance with her worldview, forcing viewers to take a broader look at humanity issues. Her collection, Matriarcado, talks about the world in which many Hispanics live. The collection is based on the story of Lina Medina, who became the youngest confirmed mother in history. Born in 1933 in the city of Huancavelica, Peru, Lina became pregnant at the age of 5 - which raised a lot of questions about the identity of the father of the child. For a long time, this pregnancy was associated with the mystical influence of the moon, with the intervention of the god Apu, with some mysterious creatures who are worshiped in the Andes, but in the end this crime was never solved.

In addition, in her collection, Annaiss also mentions her grandmother - Jacinta Aurora at the age of 8 was given by her father in repayment of a debt.

Traveling from her hometown of Huancavelík, she had to move to the capital and work there as a servant. The girl was scolded for speaking the Quechua language, for not doing well in housework, for wanting to play with dolls: “Until her death, my grandmother collected dolls. She had a whole room reserved for this collection, and she kept them as a reminder of her lost childhood.”

The author wants to touch on this topic in her collection: this year was very difficult for all women in general, and she wants to remind people about female oppression. “I am sure that my work helps to draw attention to the problems that many women still face. Our brand ANNAISS YUCRA sees its task in creating a new barrier-free world open to generations of women.”

The collection tells about generations of women of different ages, with different skin colors and different worldviews, about the existence of racism, class inequality and beauty standards. “MATRIARCADO objects to all stereotypes in the field of beauty,” said the designer.

The collection’s short film was filmed by the famous Peruvian photographer Alexander Newman and directed by Christian Duarte. Filmed in Callao, Peru, where the designer begins her story: she talks about her grandmother, who was once forced to leave her native mountains.

In addition, with his collection of Matriarcado, the author speaks of single mothers who take care of their children every day: "Callao is known as a matriarchal community: strong women live there who work tirelessly and are ready for anything for their home." Collection's looks were digitized by graphic designers Bayyat Akerov and Viktoria Kobelkova.

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GLOBAL TALENTS DIGITAL ANNAISS YUCRA

GIDROPLAN

This young Russian brand, founded by Marina Silantyeva in 2015, presented an abstract glitch-art video, showcasing several bright, psychedelic parka jackets - all complete with reflective elements, such as the holographic caps and sewn-on patches. The concept of the brand is based on the idea of transforming one’s internal state through an external image.

The collection is dedicated to the mixing of virtual and material realities and is titled Reflection of Reality, which suits it well - most of the surfaces we saw today in their short movie were reflective, while hoods and anti-camera camouflage provided some techwear elements to the collection. A strong rave influence was also seen - with smiley faces and paisley patterns on many of the garments.

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GLOBAL TALENTS DIGITAL GIDROPLAN

Shell (USA)

Designed by Brooklynites CJ Sebrell and Misel Gilbert and created around the idea that everything is one, Shell is committed to rebuild the relationship we have with our clothes and society. By offering all styles virtually and materialistically, the brand wants to reduce its environmental impact and focus on a smaller, more sustainable production. Shell’s first collection was designed to equip both men and women with a complete wardrobe that can be reinterpreted for all occasions, whether it's online or IRL.

Their new virtual presentation, designed fully by themselves, showed an assortment of futuristic, muted-palette garments - from soft sand-toned hoodies, tracksuits and work attire to dresses of neutral cream tones with splashes of utility orange and marine blue. A very intriguing idea of futuristic streetwear that would not look out of place in an Alex Garland movie.

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GLOBAL TALENTS DIGITAL Shell

Marc Tudisco «-REVOLUTION-» (Germany)

Filipino-Italian artist, designer and art director Marc Tudisco has a storied career - he has previously partnered with Nike, Reebok, Sprite, and many other brands.

His new movie, created for the Global Talents Digital event, shows two bodies locked together in a fraternal embrace in a silvery fantasy-scape.

“My new work shows 2 hugging characters. Here is what I want to say: it matters not what awaits us in the future. Just never be apart! The movie is created in bright futuristic colors." - tells us the artist.

GLOBAL TALENTS DIGITAL Marc Tudisco «-REVOLUTION-»

Sushchenko (Russia / Iceland)
Sushchenko is an independent Spanish brand that creates memorable, vibrant, extravagant clothes for women. The brand’s designer, Natalya Sushchenko, is inspired by the subculture of the demoscene, its themes of freedom and self-expression.

The new Sushchenko collection called “Stuck in velvet dreams” was presented as a playful and colorful “Quarantine Lookbook”, with the designer modeling her own garments at home. This line will satisfy any craving for vivid colors and psychedelic patterning. Velvet - painted raspberry red and emerald, thick velveteen, bright Italian wool and jacquard create a beautiful and vintage atmosphere inspired by the late 70s, and repeated prints in the form of arrows are a reminder of the virtual world into which we are slowly immersed. Bell-bottom pants, psychedelic prints and denim jackets were all an extremely appealing and vibrant additions to this short but sweet collection.

The collection was accompanied by AR capabilities, with viewers being able to try on the looks at home. Collection's looks were digitized by a digital artistic team from ЯZAT.

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GLOBAL TALENTS DIGITAL Sushchenko

CHAIN (Argentina)

CHAIN ​​- a brand by Lucia Chain from Buenos Aires - adheres to the principles of environmental friendliness: all products are hand-made in a small studio from local untreated fabrics using organic dyes. A zero-waste production, genderless silhouetting and the brand’s socially responsible approach guarantee the sustainability of Chain’s garments.

Their new Spring/Summer 2020 collection is titled “Reconstruction of constancy” (RECONSTRUCCION DE PERMANENCIA).

“By the nature of my activity, I constantly travel, visit all sorts of unexpected places. I am always on the move. Nomadic lifestyle seems to be my calling. I like to wander around unfamiliar places, discover new flavors, exchange glances and smiles with strangers, learn new words and generally learn new things. Thanks to travel, I get acquainted with the culture and languages ​​of other countries, but because of them I have to constantly say goodbye to my loved ones, I am always far from them, I have no habitable place. I often ask myself the question: “What is a HOUSE? What if my house is a constant movement?” - tells us the designer.

This collection follows the principles of sustainable fashion. Lucia used a universal waste-free cut and materials that were on hand during the quarantine period: pesticide-free cotton fabric produced at the local Inimbo Cooperative factory in Chaco province (Argentina), as well as unsold fabric residues. The garments are decorated with embroidery made using vintage cotton threads, as well as hand-made prints according to the old Katazome method using rice paste and natural pigments. Sewing is performed on conventional sewing machines - this has reduced the consumption of synthetic threads. In addition, such machines are always at hand. Handmade buttons were made of recycled wood without the use of slave labor. Collection's looks were digitized by a digital artistic team from ЯZAT and graphic designer The Digital Mary.

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GLOBAL TALENTS DIGITAL CHAIN

VARVARA ZENINA

VARVARA ZENINA, a Russian brand founded in 2015, offers a fresh look at modern men's and women's clothing in the traditionally Russian style. In her collections, Varvara creates a synthesis of authentic, traditional patterns and modern fashion trends. These collections are created for those who are intrigued with the Russian identity, cultural memory and the philosophy of traditionalism in combination with the progressive movement forward.

This particular collection is permeated by the author’s love for the Russian North. The collection was based on the storied tradition of the Russian costume of the Arkhangelsk and Vologda provinces: asymmetrical sarafans, sarafans “on the bodice”, polik and non-polik shirts, plisse trousers and jacquard pattern knitting - all very complicated designs, yet still minimalistic in the approach.

The designer daily experiments with different areas of fashion, the use of Russian cut and traditional ornament - yet her garments remain wearable for the modern day and timeless in their execution.

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GLOBAL TALENTS DIGITAL VARVARA ZENINA

Juan de La Paz (Bolivia)

Juan de La Paz is a Bolivian brand that offers timeless versatile items and a new perception of luxury. Designers Juan Pereira and Andre Jordan create hand-made and machine-made items from baby alpaca yarn, and also collaborate with the seamstresses in Peru. The brand’s mission is to spread typically Andean elegance, so each product is filled with Andean magic and combines elements typical of Latin America.

“Heartfelt greetings from the Andes!”

The 2020 collection of the Juan de La Paz brand is a response to the hostility of the modern world, a story about an attempt to hide in the bowels of Mother Earth.

The designers of Juan de La Paz draw your attention to the traditional Andes aesthetics: unisex sportswear made from natural materials - tunics, ponchos, pajamas and robes. When creating the collection, the authors experimented with dyeing yarn using only natural dyes and utilized manually knitted elements.

TOMMAZO Studio (Cyprus)

The goal of the founder and designer Toumazos Charalambous is to find a path between his personal interests and hobbies to art through self-exploration and dedication. Each of his collections contains a conceptual framework with an emphasis on innovative design. In production, the brand uses only organic cotton.

His new offering - the collection “Reborn III” is the third and final collection of his Reborn series. The Reborn collections embrace the spirit of the Phoenix - rebirth.

We fight, we transform, we rise, we survive - we are reborn. Through this process; invent and become.

Reborn III is the collection of TOMMAZO Studio A/W 20-21, embracing the individuality of men's clothing with a touch of class with modern notes. Thanks to exquisite suits, coats and down jackets, trousers and shirts, all stitched to perfection, the TOMMAZO Studio man strives to become and look like his true and best self.

This is a collection with a warm autumn color palette, textured fabrics, felt, natural cotton, viscose and faux leather was made with attention to detail and creativity. Each part of the collection embodies the experience, process; the lesson is learned in a difficult way, through emotion perception.

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GLOBAL TALENTS DIGITAL | TOMMAZO Studio (Кипр/Cyprus)

Sub Sensus «Peak»

A new work by a breakout 3D artist from Moscow.

At the age of 17, the author managed to work with famous Russian and foreign performers, such as Migos and Travis Scott.

His new video is an abstract work built around the virtual model Vega - she was created by the artist from the Digital Avatar Department of the TN Studio graphics lab. Vega flies in the middle of an arid desert, surrounded by spirits and cherubs, dressed in a futuristic garb reminiscent of Ghost in the Shell.

GLOBAL TALENTS DIGITAL | digital artist | Sub Sensus «Peak»

into|into

into|into is a brand of surreal accessories and jewelry created by designer Into Niilo in 2015 and inspired by natural philosophy, natural knowledge and human anatomy. The new collection will be the tenth for the brand, and, as before, each product is a real work of art and a philosophical rethinking of all that is natural.

The new darkly ironic collection of accessories by into|into is inspired by graffiti and street art seen on the streets of large cities. Especially on the streets of Paris, where in several central districts you can find a variety of graffiti forms: mosaics, classic graffiti, stencils and wall paintings.

To shoot the video, the brand’s designer collaborated with graphic designers who helped develop temporary tattoos in different styles to cover their entire body and create an eclectic look similar to graffiti painted street walls.

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GLOBAL TALENTS DIGITAL into|into

Kim Zulu (South Africa)

Kim Zulu's virtual model collection is based on the concept of afrofuturism. The African continent is famous for its ethnic traditions, but in fashion it is rarely represented as the leader of futurism. The purpose of the collection is to find environmentally friendly solutions that can be hidden on the African continent, and to show the possible prospects of the fashion world in this direction.

Kim took three months in the making by the creative brainchild and creative design team EMOJIS Digital based in Johannesburg, South Africa. She's been plugged on the official KANGOL USA Instagram page for her style with their head wear. "Our aim as the creative team behind Kim Zulu has been to launch the career of South Africa's first ever black female virtual influencer through creative fashion moments. We look forward to creating many more moments with her.” - tells us the EMOJIS Team.

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GLOBAL TALENTS DIGITAL | virtual show | Kim Zulu (ЮАР / South Africa)

duet.by.me

duet.by.me is a young Russian brand of footwear, clothing and accessories. When creating their collections, the designers use only natural materials and believe that the quality and comfort of products should never be inferior to design. Duet.by.me clothes and shoes are designed for purposeful, confident people who follow fashion trends and love to be the center of attention.

Designers and brand founders Alexandra Gankevich and Arman Khachatryan founded the brand in 2016. They do not follow seasonality as such, but update their capsules every 2 weeks. They have their own production in Moscow, so they can provide short deadlines for the development and production of all items. Their shoes are modern classics that can be mixed in with almost any look. They also support conscious consumption with their overall production model. Any of their items can be made bespoke by the standards of the client, according to the color preferences of the client and with preservation of the initial cost.

Their new video lookbook showcased their new footwear and included several luxurious heels in vibrant colors as well as chunky heels and slides for any occasion. Graphic designer Bayyat Akerov prepared a digital collection that was presented in the Augmented Reality as “See now, buy now.”

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GLOBAL TALENTS DIGITAL | AR | “See now, buy now” | duet.by.me

RAHEL GUIRAGOSSIAN (Switzerland)

The brand RAHEL GUIRAGOSSIAN, founded in 2018, fully supports the concept of slow fashion. The brand’s designer uses the paintings of her grandfather, father and brother, which add value and depth to clothing and accessories in the long run. The fabric is not cut, but wrapped around the body, which allows one to use the whole painting, and make production waste-free.

When coming to a museum, we see paintings that were created many centuries ago and will live for just as long. If you think about it, unlike many contemporary projects, art is truly eternal: a self-contained creation created for centuries to the joy of future generations. It's hard to say the same thing about fashion. In the fashion industry, everything is traditionally created for one season, but Rahel Guiragossian, the designer of the brand of the same name thinks, first of all, about the durability and environmental friendliness of the items she produces.

Rachel was born into a family of famous artists and grew up surrounded by the works of her grandfather, father and brother. In her work, she uses her legacy, history and culture of her family. Once a year, Rachel releases one collection of various items of clothing. The designer worked on her latest collection together with her father and brother.

Together with her brother Mark Guiragossian, she developed a new approach to floral prints: floral abstracts with bright and expressive shades of oil on canvas. The second part of the collection presents the results of the designer’s collaboration with her father, Emmanuel. Rahel used his expressive abstract paintings: in these works, she conveys all the shades of the fading of delicate and bright colors in bold strokes. The paintings are printed on different types of silk production in Italy.

For the first time ever, the family presents a line of accessories that includes ankle boots, knee-high boots, classic high-heeled shoes, gloves and scarves.

The brand sees its task in combating existing trends: “We want our customers to understand - we use objects of art to increase the value of our things, we want to liken them to paintings from the museum. With the help of objects of art, we raise the bar and create things that, unlike the usual “fast fashion”, will last a long time. The problems of modern industry standards are excessive waste production, lack of concern for the environment and the emphasis on “fast fashion”. We hope that our clothes will challenge the generally accepted seasonality, so that our customers can buy our art and will not be nervous that the item they just bought will go out of fashion in a few months.”

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GLOBAL TALENTS DIGITAL RAHEL GUIRAGOSSIAN

GUIDO VERA (Chile)

GUIDO VERA is a brand of ready-made clothing from Santiago de Chile, designed for modern nomads. Their collections are made in the minimalist style of cotton and high-tech fabrics, as well as vinyl based on PET bottles. “Simple design for complex minds,” is the brand's motto.

Their new collection “On the road. Issue 3” (Volumen III En tránsito) talks about the drought in the Antarctic and the melting of ice in Patagonia, about aridity and global warming. The region and the city of Punta Arenas falls into the zone of operation of a large hole in the ozone layer, so the issue of global warming is very relevant for this region. To draw attention to this problem, the author of the collection turned to textures symbolizing the death of fauna as a result of man-made drought. The natural resources of northern Chile inspired him to use faux fur and recycled plastic materials. In addition, the collection features natural Peruvian cotton.

Accessories were created in collaboration with Chilean designers: for example, with the participation of the designer of the Daltónico brand, a headpiece was developed in the tradition of non-waste production of the GIRARDI hat factory; while with the help of Constance Gonzales, woven bags were made from recycled car tires. The brand's new collection hopes to therefore reinterpret the principle of sustainable fashion by relating global concerns to a regional climate issue.

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GLOBAL TALENTS DIGITAL GUIDO VERA

Antoni Tudisco «babushka boi» (Germany)

The German 3D-artist Antoni Tudisco presented a special runway video of a futuristic Russian Babushka - draped in traditional paisley ornaments and scarves, the virtual model strutted in a surreal landscape.

“Let me introduce you to the modern babushka outfit from the future. I hope in the future digital fashion shows will be held more often." - tells Antoni.

GLOBAL TALENTS DIGITAL | digital artist | Antoni Tudisco 'babushka boi' (Германия/Germany)

AFTER WORK STUDIO (Switzerland)

AFTER WORK STUDIO specializes mostly in outerwear and knitwear. The Swiss label, which received the Design Prize in Switzerland in 2019, is characterized by bold graphics, an undeniable sense of functionality, masterful proportions and volumes. AFTER WORK STUDIO was founded in 2016 by fashion designer Karin Wüthrich and graphic designer Matthias Fürst. They create products that form the brand image of AFTER WORK STUDIO, help preserve traditional crafts and craft items that symbolize social sustainability.

All AFTER WORK STUDIO knitwear is produced by Textil AG Huttwil, one of the last remaining Swiss knitting producers. The pieces resulting from this creative partnership shape the signature looks of AFTER WORK STUDIO, contribute towards the preservation of traditional crafts and stand for social sustainability. Since 2016 AFTER WORK STUDIO is also producing (outerwear, other apparel) at the medium-sized family business SLOWFASHIONFAST nearby Banja Luca, Bosnia and Herzegovina.

In their new Fall/Winter collection ‘20 / 21 the AFTER WORK STUDIO brand continues the theme of knitwear and streetwear. Bold graphic solutions and feminine silhouettes in a general sporty style make the collection truly unique.

More and more people are switching to remote work from home, but everyone still wants to look great during working hours.

The “Homeoffice” collection is somewhat reminiscent of an impeccable Linkedin account, which is easy to update right from your cozy crib. The main silhouettes of the collection are street clothes, business suits with a touch of casual style, incredibly cozy and overlapping with clothes for outdoor activities. The Fall/Winter collection ‘20 / 21 features modern and functional clothes that are comfortable to wear and that speaks for itself.

GLOBAL TALENTS DIGITAL | AFTER WORK STUDIO (Швейцария/Switzerland)

SAMSHIT

You can characterize SAMSHIT like this: a daring game with classics, garments for urban wanderers. The brand designer, Sergei Prikhodko, tries to draw attention to the personality of an individual person, to reveal their history and uniqueness.

“Often, fashion seems to me too serious and pretentious. I tried to make an exaggerated collection, to bring feelings to the limit.

To do this, I used terry towels, instead of standard fabrics for hoodies.

I intercut the towels with images of kittens, fairytale leopards, Britney Spears into pieces... and connected them in a completely different sequence.” - tells us Sergei.

As a result, amazing images-stories in clothes were born: kittens turned into crazy monsters with an open mouth, and Britney connected with the world of bizarre monsters and mysterious animals.

“I tried to work with everything, as a collage artist works with a painting. As a result, each hoodie is unique, with its own story.” - Prikhodko continues.

These streetwear styles are definitely for those who have a subtle sense of humor and want to achieve crazy, memorable looks in their appearance every day. Collection's looks were digitized by graphic designer Bayyat Akerov.

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GLOBAL TALENTS DIGITAL SAMSHIT

13/7 (Poland)

13/7 by Julia Fedyna adheres to the concept of sustainable fashion. In production, the brand team uses second-hand clothing, turning them into new fashionable items. The brand is trying to prove that clothing made from recycled materials can be comfortable and stylish. 13/7 garments are classic models that do not become obsolete and can stay in the wardrobe of a modern woman for much longer.

Her new collection started off with remixing sportswear with recycled jeans. Thus, was born the idea of ​​a collection of denim sportswear.

We always think that the idea of combining jeans and sportswear is strange. Jean fabrics at first symbolized industrialization, and were used for creating work clothes. Thanks to films about cowboys and musical idols, a pair of jeans has become so popular all over the world that it is now a symbol of globalization.

Every European has about 5 pairs of jeans, and an American has 7 pairs. We buy them more, we produce them more and throw them away more.

Thus, recycled denim becomes the main source of fabric in every collection that 13/7 creates. This time they are flirting with sportswear. In her new collection, Julia brings out the nostalgia into new garments, using a mix of white denim with shades of indigo. Each detail is unique even within the same model, because each pair of frayed jeans is unique and different.

The new collection has a soft retro atmosphere, vintage images, pure nostalgia. Usually, redesigned projects tend to be avant-garde and not practical in everyday life, so Julia’s goal was to turn denim thrown out yesterday into tomorrow's attractive clothing for the general public.

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GLOBAL TALENTS DIGITAL | 13/7 (Польша/Poland)

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