Simple, timeless and chic (with a touch of fun too), the freshly released Stuart Weitzman Holiday 2019 (#SWHoliday) campaign is one that sparks joy in the most minimal way we can imagine by using the art of dance.
The first-ever holiday campaign by Stuart Weitzman, this project sees the partnership with renowned ballerina Misty Copeland, where the professional dancer puts on a pair of golden Merina sandals to twist, turn and plié her way to express strength in femininity.
Titled "Step Inside" (#StepInside), the campaign is shot inside a Stuart Weitzman shoebox to depict the surprise and delight that comes when opening the brand’s signature blue-violet box.
See the 30-sec film below
Along with Misty, another leading star of the film is the Merinda sandals, a silhouette inspired by the brand’s iconic Nudist stilettos and designed by Stuart Weitzman's Head of Product Design, Edmundo Castillo.
On the new look, he says, “I was inspired by the brand’s history and my own history as a designer to create a new timeless silhouette that makes the foot look beautiful,” which has become a new red carpet staple and go-to for party dressing.
“To do so, I carefully placed every strap to create a design that combines fashion, function and fit and will stand the test of time.”
Also, see this special interview with Misty Copeland here: