That Spring Feeling: Bottega Veneta Unveils Pre-Spring 2020 Campaign

Daniel Lee continues to define a new visual identity for Bottega Veneta with this series of images lensed by Tyrone Lebon and fronted by Jean Campbell and Andre Walker
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It’s safe to say that Daniel Lee isn’t afraid of change. Since his appointment as creative director of Bottega Veneta just over a year ago, the Englishman has steered the Italian heritage house in a different direction, introducing fresh creative codes to attract a younger generation while still staying true to the brand’s language of craftsmanship, quality, and elegance. This new identity comes to the forefront in the latest campaign for Bottega Veneta’s Pre-Spring 2020 collection, which simultaneously celebrates and subverts the iconography of modern luxury.

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Lensed by Tyrone Lebon, who has worked with Lee on several other campaigns, and fronted by Jean Campbell and Andre Walker, the images draw on the neorealist tradition of post-war Italian cinema for a look that’s both raw and refined. The series features key pieces from the collection in a visceral palette of smoked blue to burnt caramel, like a pine green long coat and a nipple-baring black vest, accented by an oversized gold chain that references one of the signature house codes.

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