Fashion

TOD'S launches new 'Happy Moments' campaign

"Happiness is contagious" is the motto of the newest collection from TODs.
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Can a pair of shoes make you happy? We would say, most definitely. TODs, it seems agrees, and is on a mission this season to make you happy no matter where you are headed to - whether it's your first job interview, your wedding day or a birthday party. 

 

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"New to Tod’s family, Alber Elbaz has created a capsule collection calling it 'Tod’s Happy Moments by Alber Elbaz'. Alber’s starting point was the iconic and beloved Tod’s driving shoe, capturing and transforming its true spirit for the next generation. Tod’s Happy Moments illustrates the happiness Tod’s brings at different times of the day or different moments of life. Alber Elbaz gave his own spin to Tod’s DNA, imagining new contexts for the driving shoes, making them aerodynamic, bright, unstructured or mounted on sneaker soles, swarming in logos or not. Happy accidents do happen as Alber Elbaz found ways, by accident, to use neoprene for a dash of tech or using metallic finish for a sprinkle of shine. His idea of happiness is all-encompassing, touching everything from the logo to the packaging, from shoes to bags and t-shirts," said a spokesperson for the label.

First unveiled this July in Paris, TODs is planning a series of pop-ups at international cities across the world with the new series. Watch this space!

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