This year’s holiday campaign takes Versace’s signature glamour to the winter games. It’s bold fashion, festive must-haves, jubilant celebrations…all depicted in a wintry setting that’s as chic as it is cool.
In a celebration of winter sport and Italian excellence, the campaign presents Team Versace – the most elegant sports team you’re likely to come across, ever. Professional skater Rebecca Ghilardi showcases coveted designs for the gifting season, including new colorways of La Medusa handbags, while demonstrating her strength and poise. She is joined in the campaign by fellow Versace teammates Stella Maxwell and Malika Louback, channeling athletic prowess in a series of energetic poses.
The campaign’s film begins in a glamorous backstage environment recalling preparations for a runway show, but as the curtain parts, viewers are treated to a technical display of spins and pirouettes as Ghilardi dons her skates and takes to the ice.
From the new La Greca print to Barocco partywear and cozy knitwear, the campaign showcases a curated selection of the brand’s holiday essentials.
Chief Creative Officer: Donatella Versace
Photography: Camille Summers Valli
Models: Stella Maxwell, Malika Louback, Nando Maxwell, Duncan Rincon, Djily Niang