Fitness & Health

Italian fashion increasingly united in the fight against Covid-19

Allegra and Donatella Versace, Benetton, Carla Fendi Foundation, Elisabetta Franchi and Sergio Rossi donate to hospitals and launch support initiatives
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The fashion world continues its fight against Coronavirus. After the Armani group, Chiara Ferragni, Bulgari, Etro and Dolce & Gabbana, it is the turn of Donatella Versace, the Carla Fendi Foundation, Elisabetta Franchi, the Benetton Group and Sergio Rossi to join the fight. 

Two women in fashion, united for a good cause. Donatella Versace , Chief Creative Officer of Versace, and her daughter, Allegra Versace Beck , will donate € 200,000 to the intensive care unit of the San Raffaele hospital in Milan in support of the fight against Coronavirus. “In times like these it is important to be united and support in every possible way all those who are on the front lines every day fighting to save hundreds of lives. This is the reason why Allegra and I decided to make a personal donation of 200,000 euros to the intensive care unit of the San Raffaele hospital in Milan. Our hearts are addressed to all those who have been affected by this disease and to all the doctors and medical staff who have worked heroically relentlessly in these weeks in an effort to take care of our loved ones. This is what happens when we, as a society, need to stay united and take care of each other. " said the mother and daughter in a joint press statement.

Edizione, the holding company of the Benetton family, has decided to donate three million euros to support the projects and urgent needs of four hospitals, a concrete gesture to contrast the epidemiological spread of COVID-19 in Italy. The donation concerns the Ca 'Foncello hospitals in Treviso (city of origin of the Benettons), the Luigi Sacco of Milan, the Lazzaro Spallanzani and the Agostino Gemelli Polyclinic of Rome which, together with many other structures of the national health service, fight every day on the front line.

The Carla Fendi Foundation, which bears the name of the stylist who passed away in 2017, was set up in 2007 with the aim of supporting artists, artisans and supporting social and scientific activities. In these days the foundation has donated 100 thousand euros to the Agostino Gemelli Polyclinic in Rome. The sum will be donated to the purchase of mechanical fans for the Columbus Health Presidium. Columbus will become the second Lazio hub after the Lazzaro Spallanzani National Institute of Infectious Diseases, for the management and treatment of patients who have contracted Covid-19.

Elisabetta Franchi launched the hashtag #SEVUOIPUOI with a fundraising campaign located on GoFundMe . Through the activation of the fundraiser, which started with the personal donation of the stylist, the Elisabetta Franchi Onlus Foundation will act transparently to intervene promptly to support the structures and intensive care of Italian hospitals in a state of emergency.

Sergio Rossi chose to act concretely by supporting the ASST Fatebenefratelli - Sacco Hospital in Milan with a donation of € 100,000 and launching a challenge to all women who have loved to wear the legendary stilettos for years. From March 14 to March 20 100% of the transactions carried out on will be donated to the fight against Covid-19. The brand invites its fans to treasure the days at home, which certainly does not exclude wearing stilettos. When even a shoe can make a difference. #ShoesMakeAdifference #ioRestoAcasa #StayHome


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