This week Bvlgari donated a new 3D microscope to the Italian National Institute of Infectious Diseases at Spallanzani hospital in Rome to help in the fight against the new novel Coronavirus (also known as COVID-19).
The donation is not the first time the luxury fashion house has supported the cause, having previously donated money to the investigation work into the virus.
The new state-of-the-art microscopic image acquisition system donated by Bvlgari is the first to be installed in the city of Rome and a key tool in investigating the virus.
The ribbon-cutting ceremony was attended by Bvlgari CEO Jean-Christophe Babin, Bvlgari Executive Vice President of Sales & Retail Lelio Gavazza, the General Manager of Spallanzani hospital, Marta Branca and the virologists who were the first in Italy to isolate the Coronavirus.
"We are honoured by the donation of Bvlgari which will allow us to strengthen research on the developments of Covid-19 in such a delicate moment,” commented Marta Branca.
“Thanks to its ability to accurately solve microscopic cell structures even on three-dimensional biological samples and to follow their growth and interaction with other microorganisms over time, it is the ideal tool for studying Coronavirus infections at a cellular level,” she added.
Bvlgari CEO Jean-Christophe Babin said on the subject of the fashion house’s efforts: “We are conscious that the donation is a first small drop in the ocean of research which has to be conducted. However, thanks to the wonderful people who are working day-and-night to find a cure, we are sure that in the weeks to come we will make giant steps towards first containing and then eradicate Coronavirus, not only from Italy but the rest of the world”.