Sumo Sushi & Bento Launches UAE's First-Ever Fashion Meal by Josh Yugen

The collaboration between Sumo Sushi & Bento and Josh Yugen is the first-ever food and fashion collaboration in the UAE
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Sumo Sushi & Bento, UAE’s first-ever and leading casual dining Japanese restaurant launches its first-ever ‘Fashion Meal’ in collaboration with Dubai-based influencer, entrepreneur and travel and fashion magazine editor Josh Yugen last July 20th 2021 in a glittering red carpet preview attended by the reigning Miss Universe Brazil ad Miss Universe 2020 First-runner up Julia Gama, members of the press, influencers and key VIPs held at Sumo Sushi & Bento Jumeirah Town Center Branch.

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The Fashion Meal by Josh Yugen is personally curated by Josh which includes a special Dark Samurai signature sushi rolls, Chicken Teriyaki served with Rice and Vegetables for only AED55.5. Guests who wish to add drinks and dessert can add a signature drink Yugen Berry for only AED 25, Purple Yam Ice Cream for only AED 10, Purple Yam Milkshake for AED 15, or Rock and Roll Shrimp for AED 30.

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Speaking about the collaboration, Josh Yugen said, “Fashion has been my driving force ever since I was a kid, for me it is a beautiful platform wherein anyone has the power to innovate, but also to have fun and I have been an avid fan of Sumo Sushi & Bento ever since I arrived in the UAE in 2007. In addition, the food that they serve is truly a comfort food for me and for many people, and for this summer, I curated a fashion meal that highlights its might for aesthetics, especially these days wherein we enjoy our own photography of food and moreover it includes all the best sellers of Sumo Sushi in one meal, in their most affordable price ever.”


“I am so humbled and honoured to the whole team of Sumo Sushi & Bento for giving me this opportunity to be the new face of their first-ever fashion collaboration in 21 years.”

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Also speaking about the collaboration, Owner and CEO of Sumo Sushi & Bento Julianne Holt-Kailihiwasaid, “Being the most followed South East Asian personality on Instagram and having his years of experience and credibility in the publishing, travel and fashion industry, Josh truly embodies what a Sumo Sushi & Bento ambassador is. The latest Fashion Meal collaboration to merge food and fashion is another landmark for us and I am humbled to set a trend in the F&B industry in the UAE.”

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The first-ever fashion meal with Josh Yugen will be available in all Sumo Sushi & Bento branches all over the UAE.


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