Boucheron – Because of Love, Valentine’s 2020

The selection of the Maison Boucheron to celebrate love this season
Boucheron – Because of Love

Offering jewelry is an act of love towards someone or towards oneself. For if love is whitout reason, it is a reason for everything. Probably the least reasonable reason of all. The one that can’t be explained, and yet explains everything.

Created by Frederic Boucheron in 1858, Boucheron is built through four generations of direct descendants. Visionary designer and first jeweler of the Place Vendôme, Boucheron embodies excellence in Jewelry, High Jewelry and Watchmaking. The Boucheron style, free and audacious, continues to create the classics of tomorrow. There are currently more than 61 Boucheron boutiques across the world. 

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