Jewellery

Maison Boucheron Reveals Its New Campaign for the Middle East ‘LEGACIES’

It puts the spotlight on three women who share the values of empathy and generosity that are dear to the Maison: Nour Arida, Jessica Kahawaty and Saira Arshad.
Reading time 2 minutes
All images Courtesy of Boucheron

Boucheron is happy to present its new campaign, "Legacies", broadcasted until November 5. It puts the spotlight on three women who share the values of empathy and generosity that are dear to the Maison: Nour Arida, Jessica Kahawaty and Saira Arshad. Each of them speaks of the values passed on to them, which have enabled them to shape their own style. Style and values that, in turn, they endeavor to pass on. This message echoes the vision of Maison Boucheron, where every creation in the last 160 years has aimed to help women reveal their uniqueness.

Nour Arida
Nour Arida
Jessica Kahawaty
Jessica Kahawaty
Saira Arshad
Saira Arshad

In this campaign, Nour Arida, Jessica Kahawaty and Saira Arshad are surrounded by their friends and families. Nour Arida, her mother and her daughter chose to wear pieces from the Serpent Bohème collection. Jessica Kahawaty and her mother are adorned with jewels from the Plume de Paon collection. Lastly, Saira Arshad and her friends wear items from Quatre and Jack de Boucheron collections.

The "Legacies" campaign is exclusive to the Middle East, where custom-made vitrines of the Boucheron stores will be showcasing the icons of the Maison. This new campaign highlights the legacy of Boucheron, a house that has never ceased to place women at the heart of its creations. Because the style of Boucheron is designed by them and with them.

Nour Arida

Nour Arida, her mother and her daughter are wearing pieces from the Serpent Bohème collection.

1603173856897418 boucheron legacies nour arida and family
Boucheron New Campaign "Legacies" - Nour Arida

Jessica Kahawaty

Jessica Kahawaty and her mother are adorned with jewels from the Plume de Paon collection.

1603173908063810 boucheron legacies jessica kahawaty and mother
Boucheron New Campaign "Legacies" - Jessica Kahawaty

Saira Arshad

Saira Arshad and her friends wear items from Quatre and Jack de Boucheron collections.

1603173954053547 boucheron legacies saira arshad and friends
Boucheron New Campaign "Legacies" - Saira Arshad

related posts

Recommended posts for you