Jewellery

Maison Boucheron Revealed its New "Rock Paper Scissors" Campaign for the Middle East

Airing in the Middle East from April 12 to May 30, 2021, the campaign, consisting of three episodes, highlights the theme of sisterhood, revealing moments of sharing and connection between two women, Marwa Al Hash and Oumayma El Boumeshouli.
Reading time 2 minutes
Boucheron | Rock, Paper, Scissors campaign | Marwa & Oumayama

Maison Boucheron has announced its new “Rock Paper Scissors” campaign. Airing in the Middle East from April 12 to May 30, 2021, the campaign, consisting of three episodes, highlights the theme of sisterhood, revealing moments of sharing and connection between two women, Marwa Al Hash and Oumayma El Boumeshouli. Both women embody the family spirit dear to the Maison, and of course, the style and attitude that characterize Boucheron femininity.

Marwa Al Hash is a young Emirati, a graduate in international relations. She takes part in endurance horse-riding at a professional level and has even greater ambitions for her modeling and acting career.

Oumayma El Boumeshouli is a Dutch-Moroccan designer living in Dubai. Her natural sense of style and artistic vision have helped her build her fame and reputation in the fashion industry. She currently writes for Vogue Nederland and has featured on the cover of Glamour, Elle Arabia, and GQ Middle East magazines.

1619343121618578 boucheron rock paper scissors campaign marwa oumayama episode 11619343121540058 boucheron rock paper scissors campaign episode 1
1619343145776135 boucheron rock paper scissors campaign marwa oumayama episode 21619343145776115 boucheron rock paper scissors campaign episode 2
1619343166008371 boucheron rock paper scissors campaign episode 31619343166043369 boucheron rock paper scissors campaign marwa oumayama episode 3

Over the campaign’s three episodes, the two women challenge each other to a game of "Rock Paper Scissors". In each of the situations they encounter, Marwa and Oumayma reinvent the rules of the game and create their own sign. For the occasion, Maison Boucheron unveils its new Spring-Summer 2021 creations, as well as the iconic Quatre, Serpent Bohème and Jack de Boucheron collections.

 

EPISODE I

1619343350641442 boucheron rock paper scissors campaign marwa oumayama episode 11619343350582047 boucheron rock paper scissors campaign episode 1

Serpent Bohème hoop earrings S motifs, diamonds, yellow gold

Serpent Bohème multi-motifs chocker, diamonds, yellow gold

Serpent Bohème triple motif ring paved with diamonds on yellow gold

EPISODE 2

1619343751030908 boucheron rock paper scissors campaign marwa oumayama episode 21619343750991796 boucheron rock paper scissors campaign episode 2

Jack de Boucheron triple wrap bracelet,  half-paved with diamonds, on yellow gold

Quatre Classique small ring, paved with diamonds on yellow, white and rose gold, with brown PVD

Quatre White Edition L ring, paved with diamonds, in yellow, pink and white gold, with white ceramic

EPISODE 3

1619343900764064 boucheron rock paper scissors campaign marwa oumayama episode 31619343900636092 boucheron rock paper scissors campaign episode 3

Serpent Bohème 23MM watch, steel, diamonds, white calf strap

related posts

Recommended posts for you