Maison Boucheron has announced its new “Rock Paper Scissors” campaign. Airing in the Middle East from April 12 to May 30, 2021, the campaign, consisting of three episodes, highlights the theme of sisterhood, revealing moments of sharing and connection between two women, Marwa Al Hash and Oumayma El Boumeshouli. Both women embody the family spirit dear to the Maison, and of course, the style and attitude that characterize Boucheron femininity.
Marwa Al Hash is a young Emirati, a graduate in international relations. She takes part in endurance horse-riding at a professional level and has even greater ambitions for her modeling and acting career.
Oumayma El Boumeshouli is a Dutch-Moroccan designer living in Dubai. Her natural sense of style and artistic vision have helped her build her fame and reputation in the fashion industry. She currently writes for Vogue Nederland and has featured on the cover of Glamour, Elle Arabia, and GQ Middle East magazines.
Over the campaign’s three episodes, the two women challenge each other to a game of "Rock Paper Scissors". In each of the situations they encounter, Marwa and Oumayma reinvent the rules of the game and create their own sign. For the occasion, Maison Boucheron unveils its new Spring-Summer 2021 creations, as well as the iconic Quatre, Serpent Bohème and Jack de Boucheron collections.