Maria Tash makes her mark on the Middle East

The megastar of fine jewellery piercing, Maria Tash, opens her first store in the region at Dubai Mall's Fashion Avenue
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Fine jewellery designer and celebrity piercing expert, Maria Tash

She's the go-to for stars including Gwyneth Paltrow, Kate Moss, Julianne Moore, Charlize Theron and Scarlett Johansson, and has revolutionised the concept of piercing and it’s jewellery. And Dubai is the latest fashion hub to welcome fine jewellery designer and celebrity piercing expert, Maria Tash, with the arrival of her boutique in Dubai Mall’s Fashion Avenue.

The brand’s second freestanding location after the global flagship located in New York City, Maria Tash Dubai is the Middle East’s first luxury piercing destination in a permanent location, featuring four custom piercing rooms and a VIP lounge, spanning over 2100 square feet, and has already become THE place for the region’s most discerning style queens to indulge in their love of fine jewellery and statement accessorising.

Making its unique and unmistakable mark on the world of fashion and discerning tastemakers around the world by transforming the concept of body piercing and jewellery, 
Maria Tash founded her studio in New York City in 1993. Since then, her US flagship has become a must for fashion insiders and celebrity devotees alike. With the New York City location established as an international destination, careful expansion into new territories and hand-picked partnerships with legendary retailers in London (Harrods, Liberty), Rome (Rinascente) and Dublin (Brown Thomas) has curated a global following – with the latest tribe of Maria Tash fans now found here in Dubai.

"I'm delighted to bring my designs and expertise to Dubai, which is an exciting luxury destination with an outstanding global reputation” revealed Maria. “Working with clients from many countries in the Middle East has been a source of inspiration, and has allowed me to grow as a jewellery designer.”

Having earned a reputation for offering the best in service from a team of piercing experts and an unrivalled skill in the curation of individualized styles, art meets science with Tash’s approach to both design and piercing. Developing a technique through which each client's personal style, complexion, and anatomy guide a bespoke combination of studs and rings, combined to best flatter the wearer's ears, the celebrated designer has innovated jewellery through a variety of advancements, such as the Tash Threaded Stud, which allows for slimmer, more comfortable, and secure fits. Maria has also modernized and elevated piercing jewellery through design with the use of thinner and stronger gold as well as precious stones, resulting in a more delicate and refined aesthetic.

And contemporary elegance similarly resonates in the designer’s latest boutique, reflecting Maria’s vision for the brand through its modern aesthetic and use of soft grey tones applied to travertine stone and custom glass. Located on the first floor of The Dubai Mall’s Fashion Avenue, leather and metallic accents add warmth to the space, while matte finishes accentuate the jewellery collections as do thoughtfully considered lighting nuances.

“I’m very excited to be opening a flagship in the heart of the region, surrounded by its gorgeous architecture, at the new Fashion Avenue extension within The Dubai Mall,” explained Maria.

Already adorning the ears, and more, of Dubai’s most influential fashionistas, if something sparkly is on your festive wishlist this year, forget about the more traditional trinkets. After all, diamonds are a girl’s best friend – wherever she may choose to wear them.





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