This Ramadan, Damas Jewellery launches their new #WHATREALLYCOUNTS campaign which highlights 3 new emblematic collections, Farfasha, Kiku and OneSixEight, while sending a strong message of the importance of gratitude, generosity, unity and hope during these times.
The new Bloom Farfasha collection will bring youthful and fun energy to any Ramadan festivities, with contemporary, quirky and colorful designs which remain dainty and easy to wear.
The OneSixEight collection, representing the total hours of a week, lets you celebrate the beauty of every moment of Ramadan, with timeless designs centered around captivating illusion diamonds for a piece perfect for every minute of everyday.
For a more traditional, yet modern touch, explore the lustrous freshwater pearls incorporated in delicate 18k gold designs from the Trendy Kiku collection. The pearl designs of this collection radiate class and elegance while carrying a beautiful symbolic meaning of protection and strength in unity.
In the spirit of giving back Damas wants to stand united with the community and show #DAMASCARES, with a donation initiative which will involve giving 10% of every online sale to Al Jalila Foundation in the fight against COVID19. All donations will directly aid the efforts of the frontline workers with the provision of PPE, medical equipment and help struggling families who require financial and medical support during these unprecedented times.
Please visit: www.damasjewellery.com @Damasjewellery