Jewellery

Tiffany & Co. "About Love" Starring Beyoncé and Jay-Z

Tiffany & Co. has premiered a new Autumn/Winter 2021 campaign film, titled "About Love", starring powerhouse couple Beyoncé and JAY-Z.
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The film by acclaimed director Emmanuel Adjei features a highly anticipated musical performance of the classic song “Moon River.” Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé and captured by JAY-Z on a Super 8 camera.
 

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Throughout the campaign film, Beyoncé wears an assortment of incredible diamond-intensive pieces, including the Tiffany Diamond. The Tiffany Diamond is considered among the most important gemstone discoveries of the 19th century and symbolizes the brand’s rich heritage. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured in the campaign film. Most notably, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch that Tiffany artisans reimagined as a pair of one-of-a-kind cuff links. Jean Schlumberger was best known for dressing high society’s elite in the 1960s and ’70s; it is appropriate that his unmistakable designs live out his legacy on one of today’s greatest creative forces.                                                                           

The Orum House in Los Angeles serves as the setting for the film, in which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. Designed by architect Zoltan Pali, the three-level, 18,800-square-foot home floats above its surrounding Bel Air landscape and was personally selected by the Carters for the film.

A result of close collaboration and a shared vision between both the Carters and Tiffany & Co., the film is stripped down and raw, capturing the Carters’ indescribable chemistry through stolen moments of intimacy. It is a story of longing and reunion—a bond that transcends space and time.

ABOUT LOVE

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