Starting today, L’Officiel has committed to donating $60M, over two years, worth of free media in print pages in each of their titles, digital stories and social media posts for the explicit purpose of promoting the causes and organizations that L’Officiel brand partners have individually chosen to get behind. As part of the L’Officiel Sharing Fund, L’Officiel is launching a dedicated, global digital content hub, reserved exclusively for cause-related content, that will feature articles, videos and digital advertising, all with the express purpose of promoting these causes and educating L’Officiel consumers in an elevated environment.
The Sharing Fund is a part of a larger initiative on the part of L’Officiel to use innovation and creativity to reimagine the relationship between media, advertisers and the audience. Last year, L’Officiel launched La Liste and Taste Tokens, a digital platform that uses blockchain technology to boldly rethink the luxury economy by creating an entirely new commercial dynamic and mutually beneficial relationship, a three-way street, between L’Officiel, brands and the consumer (read more here). Both the Sharing Fund and the Taste Tokens program are a part of L’Officiel’s strategic commitment to increase engagement and loyalty with our global audience, thus providing increased value to brand partners.
“As we began to consider our own CSR initiatives as a company, we quickly realized that our biggest and most valuable gift was our global media network of more than 20 million people around the world and the exposure that could afford so many organizations in the world doing great work on issues like the environment, poverty and equality,” said Benjamin Eymere, L’Officiel’s CEO. “The ability to give is the ultimate luxury, and L’Officiel, along with our luxury brand partners and our audience, are fortunate to be in a position to give back. By sharing our media network and community reach with these causes and organizations, we will help them raise awareness so they have the resources they need to do the good work they set out to do.”