ASOS Flex Your Own Way

Launched on 24 December 2020, ASOS, the global fashion destination for 20-somethings, announced its 2021 sportswear campaign: Flex your own way.
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Flex your own way is here to serve you the motivation to move in whatever way feels good in 2021, giving you the confidence to experiment with your exercise routine, and meet new fitness challenges – doing it in the knowledge that your ASOS sportswear ‘fit is putting your performance first.

From sweat-managing Dri-FIT running garms from Nike and adidas’ cloudlike trainer cushioning to insulating, climate-beating outerwear from The North Face, ASOS has got your fitness flex covered. Whether beginner or pro, in the gym or living room, ASOS’ sportswear offering of 4,000+ of the hardest-working, best-looking products from all the top brands means you can find the full kit for your fave workout all in one place. With sizes ranging from a UK2 to UK30 in womenswear and from XXS to 5XL in menswear, ASOS gives everyone the flex to flex.


Championing trend-led, high-quality performance wear is ASOS’ very own sportswear star, ASOS 4505 – and this season, the label is serving some seriously good fashion with its latest typographic prints, ombre colour washes and the 4505 logo. Moisture-wicking, soft-touch fabrics and seam-free technology ensure your outfit is working hard while you work out. Plus, you can even complete your home gym with ASOS 4505’s brand-new range of equipment – work up a sweat with the skipping rope, feel the flex with the resistance band, or stretch it out with our non-slip yoga mat.



Check out our Style Feed blog and social channels throughout the end of December and all of January to get to know the ASOS Flex Crew, our team of fitness creatives who’ve each found their flex and are here to inspire our audience to do the same. Made up of training titans, footballers, roller-skaters, artistic swimmers and even puppy yoga instructors, the Flex Crew proves that finding a workout or sport that suits you is the best way to stay active, no matter what that looks like. And that’s not all – every Friday, one of our creators will take part in our Flex Fridays series of step-by-step workouts that you can save, sweat through and share.





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