BVLGARI announces its global e-commerce acceleration plan
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The Roman Jeweler and global luxury brand Bvlgari accelerates its worldwide digital expansion with the launch on May 27th of a new e-commerce platform in the United Arab Emirates.

Friends of the brand Aseel Omran, Saudi singer and actor, Alanoud Badr, Saudi designer and presenter, Mthayel Al Ali, Emirati entrepreneur and influencer and Nouf Al Tamimi, Emirati influencer participated in the local e-commerce campaign.

The secret behind Bvlgari’s  e-shop experience? The journey starts with an amazing user experience. The highly specialized and efficient Customer Service team dedicated to the clients’ needs, is the cornerstone on which the Roman Maison has built its online shopping strategy. Another key aspect of the client-centric approach is the simplification of the online purchase process: 3D products’ images and augmented reality, free shipping and flexible delivery, complimentary exchanges both online and through Customer Service or directly at the boutique and a selection of the most used payment methods are some of the dedicated tools and services breaking some of the taboos related to the purchase of luxury items – especially jewelry – through digital channels.

Furthermore, for an ultra-coherent experience, a piece of the Roman Condotti boutique will reach each client through the exclusive packaging for online purchases, featuring the unmistakable Bvlgari Pantheon mesh.


For Bvlgari’s CEO Jean-Christophe Babin, “E-commerce must be an engaging and exclusive 360 degrees experience, offering the same service of excellence delivered in a Bvlgari boutique. Not to mention the complementarity of the website with the Boutiques in terms of contents and information. With the Covid-19 our e-shop has become our number 1 store worldwide with a growth exceeding 100% and we believe it will reinforce its leading position after Covid-19, as it has been an accelerating factor. The key to this success lies in its smooth interconnection with the “physical” boutique and the other digital channels – therefore, in our coherent omnichannel approach and total alignment of Boutiques associates and consumer care advisors”.


Bvlgari counts nowadays 8 major countries USA, Canada, China, Japan, United Kingdom, Germany, Spain and Australia. Singapore, Italy, France, Korea, Mexico and Brazil will follow in the next 90 days.



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