Shopbop is so excited for fall dressing again! With a fresh, optimistic outlook on life, head into fall with a newfound appreciation for what it means to be human: personal connections, parties & celebrations, and jam-packed calendars. The mood of Shopbop’s Fall campaign is optimistic, electric & high energy, and aims to inspire people to find delight in getting dressed, no matter how quotidian the occasion.
The key takeaway of the campaign are the five hero trends of the season; Earthy neutral tones, a mix of outdoorsy campy plaids and a resurgence of ‘90s grunge-inspired prints, romantic shirtdresses, toughened-up boots and flared denims. All these trends are featured in Shopbop’s fall campaign images that feel aspirational yet accessible.
“I am so excited for the return of Fall Fashion! This season is all about layers upon layers and I am here for it. Whether it’s a perfect earth tone knubby novelty knit paired with a flare jean or a romantic shirtdress styled with an exaggerated lug sole, I am so excited for the endless opportunities this year” says Fashion Director, Caroline Maguire. “I am most excited for the return of the plaid trend with the grunge-inspired prints in tartans and buffalo checks. I will style my plaid outfits with a toughened-up boot for an edgy yet elevated look.”
Images Courtesy of Shopbop