After having created a decor echoing the climate emergency for her spring-summer 2020 fashion show, Maria Grazia Chiuri combines feminism and sustainability with a 1,000 m2 scenography designed by Claire Fontaine , where the feminist slogan has been redesigned first degree. The models paraded on a floor covered with 4,000 recycled extracts from Le Monde newspapers, while on the ceiling hung 15 light panels, once again denouncing the sexism and patriarchy that still reign supreme in society. "Consent", "Women's love is unpaid labor", "Patriarchy = climate emergency", so many formulas aimed at supporting equality woman-man, but also the fight to save the planet.
The school girl look
If the first silhouettes of the show transformed the male wardrobe into an ultra feminine allure, the following gave pride of place to the schoolgirl look like Clueless . Back to school, back to the 90s… Maria Grazia Chiuri imagines pleated skirts, collars with ties, Jacquard sweaters… The whole, printed with tiles like Christian Dior cherished them. " I really like the tiles that give a youthful tone, bring a touch of fantasy that is both elegant and relaxed, " he wrote in his Little Fashion Dictionary.
Continuing to perpetuate the heritage of the house on Avenue Montaigne, Maria Grazia Chiuri imagines this season the new star accessory: the scarf knotted in the manner of pirates. A polka dot scarf, found in the Dior archives, thus becomes the starting point for dresses of different lengths exploring the endless possibilities of this print.
The new feminist slogan t-shirt
After the famous t-shirt with a feminist message "We Should All Be Feminists", Maria Grazia Chiuri reinterprets it this season with an even stronger message: "I Say I" ("Je dit je" in French), whose words were already displayed at the entrance to the parade. The origin? "Io Dico Io - I Say I" is the title of an exhibition to be held from March 23 to June 21, 2020 at the National Gallery of Modern and Contemporary Art in Rome. Produced with the support of Dior , it is freely inspired by the feminist manifesto of Carla Lonzi , a charismatic figure who was an art critic before committing to the feminist revolt, who breathed his spirit into this collection and the works designed for the parade. A new way to bring out the story of a powerful assertiveness.
The star front row
Demi Moore , Sigourney Weaver , Cara Delevingne , Carla Bruni , Nina Dobrev , Lous and the Yakuza … A host of stars met at the front row of the Dior fall-winter 2020-2021 show .