It's time to get your Fendi prints on! Following the Italian fashion house's extremely successful launches FF Reloaded and Fendi Mania, the Italian house’s FF series continues with the launch of the Roma Amor drop.
The third installation of the FF series, shows Fendi working with British graffiti artist PREF to create the Roma Amor logo, which pops in two different graphic variations, a parallelepiped and a multicolor wave. The artist is most known for his 3-D multilayered graffiti, which shows the words he sprays float off of a wall. The FF series sparked a new obsession in the house’s iconic Fendi logo, and the previous Fendi Mania collection featured the collaboration of digital artist HEY RILEY.
The collection will range in ready to wear and accessories for women, men, and kids. The new Roma Amor logo will find itself on chic mink fur coats, and leather bombers. The fun florescent line will also carry leather biker jackets, windbreakers, and jumpsuits. Streetwear is on display in the promotional video with the logomania joggers and hoodies. The classic Fendi staples: the Peekaboo, Baguette and Mon Trésor will also be getting neon makeovers, while the drop will introduce the new “GENTLE FENDI” sunglasses in collaboration with the Korean sunglass brand Gentle Monster.
Fendi Roma Amor Campaign, image courtesy of Fendi
The promotional video shows the Fendi fam enamored by PERF’s graffiti-wave on a truck—run into the Palazzo della Civiltà Italiana, with its arches illuminated by the rainbow-colored lights. With Sleepless Nights as the soundtrack to the video, it turns the Fendi headquarters' building into an unexpected Fantasyland. Clad in neon pink, yellow and black looks, dancing to Sleepless Nights by FM Attacks the group of models show off their #FendiRomAmora with an "I want my MTV" attitude.
The house will have six special personalization projects at their Seoul Lotte Downtown, Tokyo Omotesando, Beijing SKP, New York Madison, Paris Galeries Lafayette, and Paris Printemps stores. The Roma Amor collection will be available in 36 selected Fendi Boutiques worldwide and is available online at fendi.com now through May 14.